Gravel Race is a fun yet freakishly difficult gravel bike race based in Buena Vista, Virginia. Pedaling through Virginia’s Blue Ridge Mountains, riders can expect jaw dropping sights and breathtaking climbs. When Gravista’s owner & operator, Cynthia Frazier, reached out for branding ‘a bike race that doesn’t feel so “bike-race-y'“ I said, “Sign me up!” Together we came up with a brand identity which leans heavily into the spirit, views, wildlife (and pizza) riders will encounter along the course of Gravista.