Clamshell Beach Resort is your friendly neighborhood resort around the corner. What they lack in size and amenities they make up for with integrity, heritage, and out-of-this-world service. They’ll even get your groceries for you! What they didn’t have was a solid brand and visual identity to communicate that. Swim Creative dove into the backstory of Clamshell, finding a library of images taken in the 50s. The visual identity that resulted took inspiration from handwritten notes on old photographs and hand-carved signs that still are on site at the resort to this day.

Created at Swim Creative - Duluth, MN
Creative Director: David Sadowski